Instant Messenger Demystified !!!

Instant Messenger Demystified !!!

Hey Guys, Thanks for joining me here again, it’s your continued wonderful responses on my each blog inspired me for the next….. so Let’s get started

Okay so, If you are wondering what’s happening in the instant messenger world, what tricks the troupers are using and how app ecosystem is shaping what are the constraints and opportunity. As a Head of Marketing in digital world, I can assure you, with this blog which is I am sharing with you post a thorough research we have done ….yes “we” 7 more digital marketing professionals facilitated during the 45 days of this project working this time and we whooped 68 leading instant messengers from the world to “Demystify the World of Instant Messenger”

Building the smartest “Instant Messenger” and then igniting the adoption to establishing its dominance is not easy… yeah but you are right it’s not impossible as well. Now how can you create the magic for your messengers , Here I am trying answering three questions for you :

What are the must have features –I have dissected these must have features in three categories:

1.     Trending Features

2.     Innovative Features

3.     Futuristic features

Opps am I giving you a force landing …. Okay so lets do a bit talking here on the IM world before landing into the final features wise conclusion..

 WhatsApp is leading with the largest subscriber base across the world does that mean that WhatsApp is the best or their costumer understanding is way beyond …. So I would say now loud and clear probably not, but yes they led the innovation in the industry and it has early bird advantages.

Let me introduce how we have conducted our research on the subject :

Project Learning & Findings

67% smartphone users use less than 10 apps        Games contribute to 64% of the total App downloads.       IMs, E-commerce, News, Travel, Games, Lifestyle, entertainment remain the top Indian Apps by category.       App consolidation leading to higher retention & Adoption       Newly launched apps aggressively & Informatively pushing for community building through aggressive promotional offers on joining, recommendation etc. (Hike offering Rs.50/- on Joining and Referral downloads Rs25/- and IMs agnostics limited stickers)       Security of information & anonymity preference among young leading to trending features like Message recall, Timed Messages, Self-destruct messages & Private chats.        Innovative Features leading to market consolidation like “Hike direct” eating up apps like “Share IT”. Next hike is working to adapt “Cam scanner”       Features like voice mail, Call forwarding, Auto reply, timed reply in certain apps building exclusivity.       Major players building engagement with inclusion of other utility app like news, Timeline, chat rooms, games.     Personalisation features in apps amongst e.g. Personalised BG, Message Likes, and timelines amongst the most sorted out by second generation.     Emerging features like “Open Sticker Platform”, “Advanced image editing” gradually building interest.  Now Lets go through the detailed deck :

so here I have share the complete deck in the detail with comprehensive comparison and must to have features of IMs in all said three categories  ... while we will continue the journey on how to market your IMs in my next blog like always request you to must put your comment on this blog as which part you liked the most and what should be detailed further for better clarity and help.

connect with me on twitter @AshutoshNow 

everything thing i have written is my personal experience and opinion and intention to create a co-creation developing environment   and absolutely not to run-down any brand/individual. 

Thank you !!! (: